This data protection guideline describes the processing of personal data when using the websites of AZURO REISEN GmbH, including the mobile applications (our “apps”). It also explains the choices you have regarding your personal information (“Your Rights”) and how you can contact us.
I. WHO IS RESPONSIBLE AND HOW CAN I CONTACT THE DATA PRIVACY OFFICER?
The person responsible within the meaning of the GDPR is
Azuro Reisen GmbH, Leopoldstrasse 23, 80802 Munich, Germany
Further information about our company, details of the persons authorized to represent and also other contact options in our imprint can be found on our website:
If you have any questions about the processing of your personal data by us or about data protection in general, please contact the data protection officer at the address given in the imprint or at the following e-mail address: email@example.com .
II. YOUR RIGHTS AS A SUBJECT
Every data subject has the following rights: Right to information (Article 15 GDPR) Right to rectification of incorrect data (Article 16 GDPR) Right to erasure or a right to be “forgotten” (Art. 17 GDPR) Right to restriction of processing of personal data (Article 18 GDPR) Right to data portability (Art. 20 GDPR). You can object to the processing of personal data for advertising purposes, including an analysis of customer data for advertising purposes, at any time without giving reasons. In addition, the data subject also has a general right of objection (cf. Art. 21 Para. 1 GDPR). In this case, the objection to data processing must be justified. If data processing is based on consent, your consent can be revoked at any time with effect for the future. The easiest way to exercise the rights of those affected is to contact firstname.lastname@example.org or use the imprint given address. In addition, you have the right to lodge a complaint with the data protection supervisory authority responsible for you.
III. TO THE PROCESSING OF PERSONAL DATA BY AZURO REISEN.
In the following we would like to give you an overview of how we guarantee the protection of your personal data when you access our website and what types of personal data we process for what purposes and to what extent.
1. Processing of personal data when placing orders
Order process / order processing
I. The scope of data collection, the purposes for which it is used and the transfer of data from your trip
If you book a trip through AZURO REISEN, we collect the data required to carry out the trip with the involvement of commissioned and controlled service providers. These are in particular your name, address, telephone number and e-mail address, travel dates (day of arrival and departure, airport of departure or bus boarding point) and booking data (selected trip, any extension week). You are obliged to provide us with the data required for the execution of the contract. Otherwise we cannot process your booking execute.
In order to carry out and process the trip, we transmit the data required for this to an agency, which takes over the further processing of the trip on site. This includes the transfer of data to the extent necessary for this to the companies involved in the execution of the trip, such as the airline, the bus company for local transport (to the hotel or the round trip) or to the hotel for the upcoming overnight stays. Both the agency and the other service providers are based outside the European Union / European Economic Area if your holiday destination is outside the European Union / European Economic Area. In this case, your data will be processed in accordance with the legal system of the respective country in which the companies are based. Please inform yourself on site about the further scope of data processing.
Take the opportunity to send us an inquiry by e-mail or If you use our contact form, we will collect the data you have given us in order to process your request. In accordance with the inquiries you communicate to us in this way, we will comply with any request for contact or your other requests for information or requests for the sending of materials (e.g. catalog orders).
The data from the travel booking is also used for any necessary processing of warranty claims or other complaints. In addition, this data can also be passed on to external auditors and/or tax consultants for their consulting and auditing purposes. The data is stored in accordance with the statutory retention requirements under Sections 146 ff. For advertising use of data
AZURO REISEN and correspondingly commissioned and controlled service providers (e.g. Lettershops) use name and address for further customer retention and customer reactivation measures. This includes sending further information about interesting products and services by post or sending vouchers. In this way, AZURO REISEN wants to make their customers aware of other interesting design options for their vacation and achieve long-term customer loyalty. The data will not be transmitted to third parties for advertising purposes.
Telephone number and e-mail address are used for advertising purposes with separate consent. There is the following exception: If AZURO REISEN receives your e-mail address in connection with the sale of products, AZURO REISEN uses the e-mail address to advertise its own, similar products. You can object to the use for advertising at any time, which you will be informed of when data is collected and with every advertising approach. If there is no further consent, Name and address – including e-mail address – will no longer be used for advertising purposes if you have not expressed your interest in continuing the customer relationship with AZURO REISEN for a period of 7 years. Here we use the following activity identifiers: Travel booking or reservation of a trip.
Furthermore, AZURO REISEN GmbH processes the order data as well as data arising from the use of online offers/services (company websites) in order to customize your travel booking, to constantly improve it and to be able to make you an offer tailored to your interests in the future. We use the data for booking travel and the data collected as part of the use of offers / services to provide you with optimal support with your booking and to point out interesting destinations from our offer. We process this data internally under a pseudonym in order to to comply with legitimate interests in the protection of your personal data. This data processing enables us to present you with personalized offers (website, e-mail or as part of postal advertising) of the products that we assume will be of interest to you.
Name and address as well as the data for the travel booking, as well as the data arising from the use of our offers / services, are no longer used for advertising purposes – including profiling related to direct advertising – if, for example, you book through the booking of offered by AZURO REISEN products have not expressed interest in continuing the customer relationship with AZURO REISEN for a period of up to 5 years. Here we use the following activity identifiers: Travel booking or reservation of a trip. After the 5 years have expired, we will keep your name and address for a further two years for the purpose of postal advertising as well as date of birth, last travel booking and destination. If there is no reaction to our advertising within this period, we will also delete this data after the two years have expired. Subscription to an email newsletter
We will send you an e-mail newsletter after your prior express consent.
The consent also includes a personalization of the newsletter.
AZURO REISEN has commissioned a service provider to send the e-mail newsletter. If no further consent has been given, this company creates anonymous statistics for us about access to a newsletter. This gives AZURO REISEN an overview of the extent to which the newsletter was actually opened and how many subscribers looked at a product. This data is recorded solely in the form of statistics and is anonymous. Recommendations by customers
If our customers tell us who might be interested in our offers, we collect the personal data provided to us for the purpose of acquiring new customers. We process and use your name and postal address only to send our catalogue. For this purpose, we may pass on your data to appropriately commissioned service providers such as suppliers or our service team. If the interested parties are not interested in our services, no further catalogs will be sent. We are also obliged to inform the person named by you that you have given us the address data.
We store your details (information about the prospect and the fact that you recommended the prospect) for one year for reasons of proof. Legal basis for data processing: Art. 6 Para. 1 f GDPR.
2. Processing of data when accessing our website – log files
When accessing our website, information of a general nature is automatically recorded. This information (server log files) includes, for example, the Art of the web browser, the operating system used, the domain name of your internet service provider and the like. In addition, the IP address is transmitted and used to use the service you have requested. This information is technically necessary in order to correctly deliver the content you have requested from websites and is mandatory when using the Internet.
This log file data is anonymized or deleted by us immediately after the end of the usage process. The legal basis for data processing is Art. 6 Para. 1 Sentence 1 f) GDPR.
According to our IT security concept, the resulting log file data is stored for a period of six weeks in order to detect and analyze any attacks on our website. The legal basis for data processing is Art. 6 Para. 1 S. 1 f) GDPR].
3. Processing of data when using the website – your inquiries
If you send us an inquiry by e-mail or via the contact form, collect we use the data you have provided to process and respond to your request. We store this information for verification purposes for a period of up to two years. Legal basis for data processing Art. 6 Para. 1 Sentence 1 Letter f GDPR.
4. Subscription to an email newsletter
We use the so-called double opt-in procedure to register for our e-mail newsletter. This means that after you have provided your e-mail address, we will send you a confirmation e-mail to the e-mail address provided, in which we ask you to confirm that you wish the newsletter to be sent. If you do not confirm this within 48 hours, your registration will be automatically deleted. If you confirm your wish to receive the newsletter, we will store your e-mail address until you unsubscribe from the newsletter. The storage serves the purpose of being able to send you the newsletter. Furthermore, we save your data upon registration and confirmation IP addresses and the times of your registration in order to prevent misuse of your personal data and to be able to provide proof of the correct sending. The legal basis for the processing of your personal data is Art. 6 Para. 1 Sentence 1 Letter a GDPR.
The only mandatory information for sending the newsletter is the e-mail address. You have the right to revoke your consent to the sending of the newsletter at any time. Your revocation does not affect the legality of the processing of your personal data until the revocation. You can declare your revocation by clicking on the link provided in each newsletter, by email to email@example.com or by sending a message to the contact details given in the imprint.
5. Notes on ensuring data security
We take technical and operational security precautions on our website to prevent access to the personal data stored by us by third parties, to protect against loss or misuse and to enable secure data transfer.
We have to point out that due to the structure of the Internet, third parties may access data unintentionally. It is therefore also your responsibility to protect your data against misuse by encryption or in some other way. Without appropriate protective measures, unencrypted transmitted data in particular can be read by third parties, even if this is done by e-mail.
IV. INTEGRATION OF THIRD-PARTY SERVICES
- Integration of social plugins
Our website uses social plug-ins (“plug-ins”) from various social networks such as Facebook.com, Twitter.com and Google+. These plug-ins serve the purpose of providing you with an opportunity to interact with your contacts and to be able to easily disseminate interesting information. These plug-ins can be recognized by the respective logo in the network. We use a 2-click solution so that no data is transferred when you simply visit the website.
Only when you click on such a plug-in does your browser establish a direct connection with the servers of the respective network. The content of the plug-in is transmitted directly to your browser via the network and integrated into the website by it. If these networks are based outside the EU or the EEA, we cannot rule out the possibility that your data will be transferred to a server outside the EU/EEA and processed there. We have We have no influence on the scope or the period of use of the data that the respective network collects with the help of this plug-in and we are therefore informing you according to our state of knowledge:
By integrating the plug-in, the respective network receives the information that you have accessed the corresponding page of our website. If you are logged into one of the networks, this network can assign this information to your profile. If you do not want the network to collect information about your visit to our website, you must log out beforehand. However, there is always the possibility that the network will find out and store your IP address even though you have not registered there or are not logged in. We also have no information on the deletion of the data collected by the plug-in provider.
The plug-in provider stores the data collected about you as usage profiles and uses this for purposes of advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (also for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles by the service providers.
The legal basis for the use of the plug-ins is Article 6 Paragraph 1 Sentence 1 lit. f GDPR. The purpose, duration and scope of the data collection and the further processing and use of your data as well as your rights in this regard and setting options for protecting your privacy can be found in the data protection information of the respective social networks:
- Integration of Youtube
Our website uses plugins from Google operated site YouTube. The site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers will be established. The YouTube server is informed which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used in the interest of an attractive presentation of our online offers and is therefore based on Article 6 (1) (f) GDPR. We only record the extent to which the YouTube videos we have integrated are accessed and delete them Data after two years.
Further information on handling user data can be found in YouTube’s data protection declaration at: https://www.google.de/intl/de/policies/privacy.
Our website uses so-called cookies. Cookies are small text files that are stored on your device and saved by your browser. They serve to make our offers more user-friendly, effective and secure. We use both so-called temporary cookies, which are automatically deleted when you close your browser (“session cookies”), as well as persistent (permanent) cookies.
You have the choice whether you want to allow the setting of cookies. You can make changes in your browser settings. You have the choice of accepting all cookies, being informed when cookies are set, or rejecting all cookies. If you decide on the last variant, it is possible that you will not be able to use our offer in full.
When using cookies, a distinction is made between the mandatory cookies and those used for further purposes (measurement of access numbers, advertising purposes).
Mandatory cookies when using the website
We use session cookies on our websites, which are absolutely necessary for the use of our websites. This includes cookies that enable us to recognize you while you visit the site as part of a single session. These session cookies contribute to the secure use of our offer by enabling the secure processing of the shopping cart function and the payment process.
Below you will find an overview of the cookies that we use with your consent when you start using the website. You will also find an opt-out option with every presentation of the assignment. These are cookies for recording the usage behavior of our website and cookies that are used for advertising purposes.
The use of tracking cookies enables us to recognize users when they access our website again and thus to assign usage processes to an internally assigned code number (pseudonym). This enables us to record repeated access to our website and analyze it in a coherent manner.
Specifically, the following tracking cookies are used:
Tracking by Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on this website, your IP address will be stored by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area previously abbreviated. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also record the data generated by the cookie and based on your use prevent the website-related data (including your IP address) from being sent to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: tools.google.com/dlpage/gaoptout
We use Google Analytics to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the storage of the cookie is the consent given (Art. 6 Para. 1 S. 1 lit. a DS-GVO). The further evaluation of the data collected using Google Analytics takes place over a period of two years on the basis of Article 6 Paragraph 1 Sentence 1 lit. f GDPR.
You can find more information on this under http://tools.google.com/dlpage/gaoptout?hl=de or at https://www.google.de/intl/de/policies/privacy/
(general information on Google Analytics and data protection).
Google Adwords tracking
We use Google Adwords to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. These advertising media are delivered by Google via so-called “ad servers”. Ad server cookies are used, which enable the evaluation of performance parameters such as ad impressions, clicks and conversions. In this way, we can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies usually expire after 30 days and are not intended to identify you personally. To this The following analysis values are usually stored in cookies:
Unique cookie ID
Number of ad impressions per placement (frequency)
Last impression (relevant for post-view conversions)
OptOut information (marking that the user no longer wishes to be addressed)
These cookies enable Google to recognize your internet browser. If a user visits certain pages of an Adwords customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each Adwords customer is assigned a different cookie. This means that cookies cannot be tracked via the websites of Adwords customers. We ourselves do not collect or process any personal data in the advertising measures mentioned. We only receive statistical evaluations from Google. Based on these evaluations, we can recognize which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the user based on this information. The legal basis for the storage of the cookie by Google is the consent given (Art. 6 Para. 1 S. 1 lit. a DS-GVO).
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. Please note that data processing by Google can take place outside the European Union. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-USFramework. We also have no influence on the scope and further use of the data collected by Google through the use of this tool and are therefore informing you according to our state of knowledge:
By integrating “tracking tools”, Google receives the information that you are have called up the corresponding website of our website or have clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address. Further information on data protection at Google can be found here: www.google.com/intl/de/policies/privacy and services.google.com/sitestats
Bing conversion tracking
Our online offer also uses conversion tracking from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads places a cookie on your computer if you have accessed our website via a Microsoft Bing ad. Microsoft Bing and we can use this to recognize that someone clicked on an ad, was redirected to our website and received a has reached a predetermined target page (conversion page). We only learn the total number of users who clicked on a Bing ad and were then forwarded to the conversion page. No personal information on the identity of the user is communicated. The legal basis for the storage of the cookie by Bing is the consent given (Art. 6 Para. 1 S. 1 lit. a DS-GVO).
If you do not want to participate in the tracking process, you can also refuse the setting of a cookie required for this – for example via a browser setting that generally deactivates the automatic setting of cookies. Further information on data protection and the cookies used by Microsoft Bing can be found on the Microsoft website: privacy.microsoft.com/de-de/privacystatement
Due to the marketing tools used, your browser automatically establishes a direct connection to the Bing server. Please note that data processing by Bing also can take place outside the European Union. Bing has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-USFramework. We also have no influence on the scope and further use of the data collected by Google through the use of this tool. Further information on data protection at Microsoft is available here: privacy.microsoft.com/de-de/privacystatement
Specifically, the following cookies are set:
Use of Google Remarketing
In addition to AdWords tracking, we also use Google Remarketing. This is retargeting, i.e. the delivery of interest-based advertising on other advertising spaces outside of our offer. After visiting our website, this application can be used to show you advertisements for the services/products previously viewed on our website when you visit other websites. The cookie stored in your browser is used for recognition. Based on your previous visit to our website, Google can record your interest in certain products and use them to display advertising on other websites in a targeted manner. According to its own statements, Google does not combine the data collected as part of remarketing with your personal data, which may be stored by Google instead of. In particular, according to Google, pseudonymization is used for remarketing.
The purpose of this is to be able to show you interest-based advertising and to advertise our products in a targeted manner. Google has submitted to the EU-US Privacy Shield. The legal basis for the storage of the cookie is the consent given (Art. 6 Para. 1 S. 1 lit. a DS-GVO). The further evaluation of the data collected over a period of up to two years is based on Article 6 (1) sentence 1 lit. f GDPR.
If you do not want advertisements tailored to your interests to be displayed, you can deactivate cookies in your browser or notify Google of this for the future using the following link: www.google.com/settings/ads/onweb.
Use of DoubleClick by Google
By implementing these tools, your browser automatically establishes a direct connection to the Google server. Please note that this may result in data processing outside the European Union or the European Economic Area. Google has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework. Furthermore, we have no influence on the handling and further use of the data by Google. The legal basis for the processing of your data over a period of up to two years is Article 6 Paragraph 1 Clause 1 Letter f GDPR.
Facebook Pixels / Custom Audience
We have integrated a Facebook pixel on our website. When you access our website, you are redirected to Facebook via a redirect. Here, the following data to get redirected:
Unique cookie ID
Facebook can mark the end device you are using with a cookie and a unique identifier, or an existing cookie can be read out. If you are logged in to Facebook, this data can be used to display targeted advertising for AZURO REISEN on the Facebook pages. The legal basis for the storage of the cookie is the consent given (Art. 6 Para. 1 S. 1 lit. a DS-GVO). The further evaluation of the data collected over a period of up to two years is based on Art. 6 Para. 1 Sentence 1 b), f) GDPR. You can revoke your consent here: www.facebook.com/ads/preferences/?entry_product=ad_settings_screen